2024
OARS
Redesigned the trip‑finding experience for a leading adventure outfitter so travelers can choose the right river, difficulty, and dates—faster and with more confidence.
Website Design
Art Direction
Know More
Helping adventurers find the right trip, faster—through clearer information architecture, mobile‑first UI, and performance that keeps wanderers in the flow.
How it was done
Role: Art Direction, UX/UI Design, Prototyping.
Highlights:
• Restructured information architecture and filters for river, duration, difficulty, and season.
• Designed mobile‑first layouts with scannable cards and comparison cues.
• Implemented performance and accessibility improvements for a smoother booking path.
Problem
People knew they wanted an adventure—but not which one.
OARS offers dozens of trips across rivers, seasons, and skill levels. The legacy layout buried key signals—difficulty, availability, packing, and logistics—forcing users to bounce between pages. Mobile users struggled to filter and compare options, increasing drop‑off before booking.
Solution
Turn ‘browse fatigue’ into a confident short‑list.
Introduced a guided filter and card system that surfaces difficulty, duration, best season, and quick ‘What to expect’ highlights at a glance.
Standardized trip detail pages with consistent modules (Overview, Itinerary, What’s Included, Packing, FAQs) to reduce cognitive load.
Shipped a performance‑minded, accessible UI with semantic structure and keyboard‑navigable controls to support all users.
Concept
Design for decision clarity in high‑choice contexts.
When choice is wide, the job is curation. We leaned on progressive disclosure—simple cards up front, richer context on demand—to minimize back‑and‑forth and push users toward a confident decision.
More Works
FAQ
01
What kind of work is in this portfolio?
02
How do you choose between Webflow, Framer, and React?
03
What was your role on these projects?
04
How do you approach accessibility and performance?
05
What’s a typical timeline shown here?
06
How do you measure success in these projects?
07
Can you work with an existing brand or do full rebrands?
2024
OARS
Redesigned the trip‑finding experience for a leading adventure outfitter so travelers can choose the right river, difficulty, and dates—faster and with more confidence.
Website Design
Art Direction
Know More
Helping adventurers find the right trip, faster—through clearer information architecture, mobile‑first UI, and performance that keeps wanderers in the flow.
How it was done
Role: Art Direction, UX/UI Design, Prototyping.
Highlights:
• Restructured information architecture and filters for river, duration, difficulty, and season.
• Designed mobile‑first layouts with scannable cards and comparison cues.
• Implemented performance and accessibility improvements for a smoother booking path.
Problem
People knew they wanted an adventure—but not which one.
OARS offers dozens of trips across rivers, seasons, and skill levels. The legacy layout buried key signals—difficulty, availability, packing, and logistics—forcing users to bounce between pages. Mobile users struggled to filter and compare options, increasing drop‑off before booking.
Solution
Turn ‘browse fatigue’ into a confident short‑list.
Introduced a guided filter and card system that surfaces difficulty, duration, best season, and quick ‘What to expect’ highlights at a glance.
Standardized trip detail pages with consistent modules (Overview, Itinerary, What’s Included, Packing, FAQs) to reduce cognitive load.
Shipped a performance‑minded, accessible UI with semantic structure and keyboard‑navigable controls to support all users.
Concept
Design for decision clarity in high‑choice contexts.
When choice is wide, the job is curation. We leaned on progressive disclosure—simple cards up front, richer context on demand—to minimize back‑and‑forth and push users toward a confident decision.
More Works
FAQ
01
What kind of work is in this portfolio?
02
How do you choose between Webflow, Framer, and React?
03
What was your role on these projects?
04
How do you approach accessibility and performance?
05
What’s a typical timeline shown here?
06
How do you measure success in these projects?
07
Can you work with an existing brand or do full rebrands?
2024
OARS
Redesigned the trip‑finding experience for a leading adventure outfitter so travelers can choose the right river, difficulty, and dates—faster and with more confidence.
Website Design
Art Direction
Know More
Helping adventurers find the right trip, faster—through clearer information architecture, mobile‑first UI, and performance that keeps wanderers in the flow.
How it was done
Role: Art Direction, UX/UI Design, Prototyping.
Highlights:
• Restructured information architecture and filters for river, duration, difficulty, and season.
• Designed mobile‑first layouts with scannable cards and comparison cues.
• Implemented performance and accessibility improvements for a smoother booking path.
Problem
People knew they wanted an adventure—but not which one.
OARS offers dozens of trips across rivers, seasons, and skill levels. The legacy layout buried key signals—difficulty, availability, packing, and logistics—forcing users to bounce between pages. Mobile users struggled to filter and compare options, increasing drop‑off before booking.
Solution
Turn ‘browse fatigue’ into a confident short‑list.
Introduced a guided filter and card system that surfaces difficulty, duration, best season, and quick ‘What to expect’ highlights at a glance.
Standardized trip detail pages with consistent modules (Overview, Itinerary, What’s Included, Packing, FAQs) to reduce cognitive load.
Shipped a performance‑minded, accessible UI with semantic structure and keyboard‑navigable controls to support all users.
Concept
Design for decision clarity in high‑choice contexts.
When choice is wide, the job is curation. We leaned on progressive disclosure—simple cards up front, richer context on demand—to minimize back‑and‑forth and push users toward a confident decision.
More Works
FAQ
What kind of work is in this portfolio?
How do you choose between Webflow, Framer, and React?
What was your role on these projects?
How do you approach accessibility and performance?
What’s a typical timeline shown here?
How do you measure success in these projects?
Can you work with an existing brand or do full rebrands?