2020
Steve's ATV
A new website and refreshed brand for a well known ATV rental company out west. The goal was to keep the familiar, gritty fun of the brand while making it easier for people to browse locations, understand options, and book rides.
Brand Refresh
Website Design
Know More
A mobile first site and updated visual system that keep the off road personality intact, make pricing and options clear, and guide riders smoothly into the booking flow.
How it was done
Worked directly with the Steve’s ATV team to understand what regulars love about the brand and what new riders need to feel comfortable.
Refreshed the identity and visual style. Updated color, type, and layout to feel cleaner and more modern but still rough around the edges in the right ways.
Designed mobile first because most visitors research and book from their phones while traveling or on site.
Simplified navigation across locations, vehicle types, and experience levels so people can quickly find the right ride.
Framed content around key questions. Where can I ride, what does it cost, what do I need to know about safety and requirements.
Designed around the existing booking system so the transition from marketing pages to checkout feels natural and consistent.
Used photography and rider stories as the main visual anchor to keep the experience real and inviting, not stock.
Problem
The experience on the site did not match the experience on the trail.
Steve’s ATV already had a loyal following and a strong reputation, but the old site felt dated, cluttered, and hard to use on mobile. People had to dig for basic details like location info, ride options, and what to bring. The booking handoff also felt disconnected from the brand.
Solution
Make it feel like planning a great ride, not filling out a form.
Mobile first layout that keeps the core actions at the surface. Choose a location, pick a ride, see the details, then book.
Clear content structure that explains what each location offers and who it is for, from first timers to more experienced riders.
A refined color palette and type system that feel bold and outdoor focused while staying readable and flexible across devices.
Booking flows that respect the constraints of the existing reservation system and reduce surprise when the user moves into checkout.
Visual design that leans on real imagery, gear, and terrain instead of heavy UI decoration.
Concept
Keep the grit, add clarity.
The design treats Steve’s ATV like what it is in its markets, the go to place to get out on the trails. The site keeps the character and attitude but removes friction. It shows the fun, sets expectations, and makes it easy to commit to a date and time.
More Works
FAQ
01
What kind of work is in this portfolio?
02
How do you choose between Webflow, Framer, and React?
03
What was your role on these projects?
04
How do you approach accessibility and performance?
05
What’s a typical timeline shown here?
06
How do you measure success in these projects?
07
Can you work with an existing brand or do full rebrands?
2020
Steve's ATV
A new website and refreshed brand for a well known ATV rental company out west. The goal was to keep the familiar, gritty fun of the brand while making it easier for people to browse locations, understand options, and book rides.
Brand Refresh
Website Design
Know More
A mobile first site and updated visual system that keep the off road personality intact, make pricing and options clear, and guide riders smoothly into the booking flow.
How it was done
Worked directly with the Steve’s ATV team to understand what regulars love about the brand and what new riders need to feel comfortable.
Refreshed the identity and visual style. Updated color, type, and layout to feel cleaner and more modern but still rough around the edges in the right ways.
Designed mobile first because most visitors research and book from their phones while traveling or on site.
Simplified navigation across locations, vehicle types, and experience levels so people can quickly find the right ride.
Framed content around key questions. Where can I ride, what does it cost, what do I need to know about safety and requirements.
Designed around the existing booking system so the transition from marketing pages to checkout feels natural and consistent.
Used photography and rider stories as the main visual anchor to keep the experience real and inviting, not stock.
Problem
The experience on the site did not match the experience on the trail.
Steve’s ATV already had a loyal following and a strong reputation, but the old site felt dated, cluttered, and hard to use on mobile. People had to dig for basic details like location info, ride options, and what to bring. The booking handoff also felt disconnected from the brand.
Solution
Make it feel like planning a great ride, not filling out a form.
Mobile first layout that keeps the core actions at the surface. Choose a location, pick a ride, see the details, then book.
Clear content structure that explains what each location offers and who it is for, from first timers to more experienced riders.
A refined color palette and type system that feel bold and outdoor focused while staying readable and flexible across devices.
Booking flows that respect the constraints of the existing reservation system and reduce surprise when the user moves into checkout.
Visual design that leans on real imagery, gear, and terrain instead of heavy UI decoration.
Concept
Keep the grit, add clarity.
The design treats Steve’s ATV like what it is in its markets, the go to place to get out on the trails. The site keeps the character and attitude but removes friction. It shows the fun, sets expectations, and makes it easy to commit to a date and time.
More Works
FAQ
01
What kind of work is in this portfolio?
02
How do you choose between Webflow, Framer, and React?
03
What was your role on these projects?
04
How do you approach accessibility and performance?
05
What’s a typical timeline shown here?
06
How do you measure success in these projects?
07
Can you work with an existing brand or do full rebrands?
2020
Steve's ATV
A new website and refreshed brand for a well known ATV rental company out west. The goal was to keep the familiar, gritty fun of the brand while making it easier for people to browse locations, understand options, and book rides.
Brand Refresh
Website Design
Know More
A mobile first site and updated visual system that keep the off road personality intact, make pricing and options clear, and guide riders smoothly into the booking flow.
How it was done
Worked directly with the Steve’s ATV team to understand what regulars love about the brand and what new riders need to feel comfortable.
Refreshed the identity and visual style. Updated color, type, and layout to feel cleaner and more modern but still rough around the edges in the right ways.
Designed mobile first because most visitors research and book from their phones while traveling or on site.
Simplified navigation across locations, vehicle types, and experience levels so people can quickly find the right ride.
Framed content around key questions. Where can I ride, what does it cost, what do I need to know about safety and requirements.
Designed around the existing booking system so the transition from marketing pages to checkout feels natural and consistent.
Used photography and rider stories as the main visual anchor to keep the experience real and inviting, not stock.
Problem
The experience on the site did not match the experience on the trail.
Steve’s ATV already had a loyal following and a strong reputation, but the old site felt dated, cluttered, and hard to use on mobile. People had to dig for basic details like location info, ride options, and what to bring. The booking handoff also felt disconnected from the brand.
Solution
Make it feel like planning a great ride, not filling out a form.
Mobile first layout that keeps the core actions at the surface. Choose a location, pick a ride, see the details, then book.
Clear content structure that explains what each location offers and who it is for, from first timers to more experienced riders.
A refined color palette and type system that feel bold and outdoor focused while staying readable and flexible across devices.
Booking flows that respect the constraints of the existing reservation system and reduce surprise when the user moves into checkout.
Visual design that leans on real imagery, gear, and terrain instead of heavy UI decoration.
Concept
Keep the grit, add clarity.
The design treats Steve’s ATV like what it is in its markets, the go to place to get out on the trails. The site keeps the character and attitude but removes friction. It shows the fun, sets expectations, and makes it easy to commit to a date and time.
More Works
FAQ
What kind of work is in this portfolio?
How do you choose between Webflow, Framer, and React?
What was your role on these projects?
How do you approach accessibility and performance?
What’s a typical timeline shown here?
How do you measure success in these projects?
Can you work with an existing brand or do full rebrands?