2023
Stanley Security
An enterprise web redesign for a large portfolio of security products, software and services.
Art Direction
Web Design
My Role
A shared content hierarchy and reusable page system for Stanley Security’s enterprise offering.
What I Did
Led art direction for the redesign as part of a multidisciplinary agency team.
Collaborated with UX and content to simplify the information architecture and product taxonomy.
Created a modular visual system for solution, industry and product pages.
Designed reusable components and templates for the Drupal implementation.
Worked with developers on responsive patterns and interaction details.
Presented design direction and key decisions to client stakeholders.
Challenge
The story was buried under product sprawl with no clear way to navigate an overwhelming site.
Stanley Security offered a wide range of hardware, software and services, but the existing site made it difficult for buyers to understand how the pieces worked together. Product names overlapped, the structure was inconsistent and pages required too much reinvention.
Key Decisions
Organize each page around the buyer’s problem.
Organized content around solutions, use cases and the questions buyers were trying to answer.
Created repeatable page patterns that could support different products and industries.
Used diagrams and visual hierarchy to explain connected hardware, software and monitoring services.
Placed supporting content near relevant product and solution details.
Applied a consistent hierarchy and responsive patterns across devices.
Outcome
A consistent system for products, services and use cases.
The redesign used a shared content hierarchy and reusable page patterns for products, services and use cases.
More Work
FAQ
01
What kind of role are you looking for?
02
Do you still work hands-on?
03
What teams have you led?
04
How do you work with product, content and development?
05
Do you focus on brand, product or web?
06
How do you use AI in your design process?
07
Where are you based?
2023
Stanley Security
An enterprise web redesign for a large portfolio of security products, software and services.
Art Direction
Web Design
My Role
A shared content hierarchy and reusable page system for Stanley Security’s enterprise offering.
What I Did
Led art direction for the redesign as part of a multidisciplinary agency team.
Collaborated with UX and content to simplify the information architecture and product taxonomy.
Created a modular visual system for solution, industry and product pages.
Designed reusable components and templates for the Drupal implementation.
Worked with developers on responsive patterns and interaction details.
Presented design direction and key decisions to client stakeholders.
Challenge
The story was buried under product sprawl with no clear way to navigate an overwhelming site.
Stanley Security offered a wide range of hardware, software and services, but the existing site made it difficult for buyers to understand how the pieces worked together. Product names overlapped, the structure was inconsistent and pages required too much reinvention.
Key Decisions
Organize each page around the buyer’s problem.
Organized content around solutions, use cases and the questions buyers were trying to answer.
Created repeatable page patterns that could support different products and industries.
Used diagrams and visual hierarchy to explain connected hardware, software and monitoring services.
Placed supporting content near relevant product and solution details.
Applied a consistent hierarchy and responsive patterns across devices.
Outcome
A consistent system for products, services and use cases.
The redesign used a shared content hierarchy and reusable page patterns for products, services and use cases.
More Work
FAQ
01
What kind of role are you looking for?
02
Do you still work hands-on?
03
What teams have you led?
04
How do you work with product, content and development?
05
Do you focus on brand, product or web?
06
How do you use AI in your design process?
07
Where are you based?
2023
Stanley Security
An enterprise web redesign for a large portfolio of security products, software and services.
Art Direction
Web Design
My Role
A shared content hierarchy and reusable page system for Stanley Security’s enterprise offering.
What I Did
Led art direction for the redesign as part of a multidisciplinary agency team.
Collaborated with UX and content to simplify the information architecture and product taxonomy.
Created a modular visual system for solution, industry and product pages.
Designed reusable components and templates for the Drupal implementation.
Worked with developers on responsive patterns and interaction details.
Presented design direction and key decisions to client stakeholders.
Challenge
The story was buried under product sprawl with no clear way to navigate an overwhelming site.
Stanley Security offered a wide range of hardware, software and services, but the existing site made it difficult for buyers to understand how the pieces worked together. Product names overlapped, the structure was inconsistent and pages required too much reinvention.
Key Decisions
Organize each page around the buyer’s problem.
Organized content around solutions, use cases and the questions buyers were trying to answer.
Created repeatable page patterns that could support different products and industries.
Used diagrams and visual hierarchy to explain connected hardware, software and monitoring services.
Placed supporting content near relevant product and solution details.
Applied a consistent hierarchy and responsive patterns across devices.
Outcome
A consistent system for products, services and use cases.
The redesign used a shared content hierarchy and reusable page patterns for products, services and use cases.
More Work
FAQ
What kind of role are you looking for?
Do you still work hands-on?
What teams have you led?
How do you work with product, content and development?
Do you focus on brand, product or web?
How do you use AI in your design process?
Where are you based?