2025
Spekit
A company rebrand across identity, website design, motion and Webflow Enterprise implementation.
Rebrand
Website Design & Development
My Role
One visual system for Spekit’s identity, website and product content.
Senior Brand Designer
Led Spekit’s rebrand as the primary marketing designer.
Redesigned the logo and built the visual identity.
Defined typography, color, graphic language and motion principles.
Designed the responsive website experience and key marketing pages.
Built the site in Webflow Enterprise with reusable components and CMS structure.
Created motion and front-end interactions for the website.
Collaborated with marketing, product and leadership to keep the system consistent.
Challenge
Great product, fragmented story.
Spekit had outgrown its identity. The new system needed to distinguish the brand, explain the product clearly and work across the website and campaigns.
Key Decisions
Build the identity and website as one system.
Redesigned the logo and supporting visual language.
Defined rules for typography, color, imagery and layout.
Applied the identity to responsive web components and page patterns.
Used motion to help explain the product while keeping the content readable.
Implemented the identity and page system in Webflow Enterprise.
Outcome
A new identity and Webflow website.
The work included a new identity, a redesigned Webflow site, reusable components and motion for marketing and product content.
More Work
FAQ
01
What kind of role are you looking for?
02
Do you still work hands-on?
03
What teams have you led?
04
How do you work with product, content and development?
05
Do you focus on brand, product or web?
06
How do you use AI in your design process?
07
Where are you based?
2025
Spekit
A company rebrand across identity, website design, motion and Webflow Enterprise implementation.
Rebrand
Website Design & Development
My Role
One visual system for Spekit’s identity, website and product content.
Senior Brand Designer
Led Spekit’s rebrand as the primary marketing designer.
Redesigned the logo and built the visual identity.
Defined typography, color, graphic language and motion principles.
Designed the responsive website experience and key marketing pages.
Built the site in Webflow Enterprise with reusable components and CMS structure.
Created motion and front-end interactions for the website.
Collaborated with marketing, product and leadership to keep the system consistent.
Challenge
Great product, fragmented story.
Spekit had outgrown its identity. The new system needed to distinguish the brand, explain the product clearly and work across the website and campaigns.
Key Decisions
Build the identity and website as one system.
Redesigned the logo and supporting visual language.
Defined rules for typography, color, imagery and layout.
Applied the identity to responsive web components and page patterns.
Used motion to help explain the product while keeping the content readable.
Implemented the identity and page system in Webflow Enterprise.
Outcome
A new identity and Webflow website.
The work included a new identity, a redesigned Webflow site, reusable components and motion for marketing and product content.
More Work
FAQ
01
What kind of role are you looking for?
02
Do you still work hands-on?
03
What teams have you led?
04
How do you work with product, content and development?
05
Do you focus on brand, product or web?
06
How do you use AI in your design process?
07
Where are you based?
2025
Spekit
A company rebrand across identity, website design, motion and Webflow Enterprise implementation.
Rebrand
Website Design & Development
My Role
One visual system for Spekit’s identity, website and product content.
Senior Brand Designer
Led Spekit’s rebrand as the primary marketing designer.
Redesigned the logo and built the visual identity.
Defined typography, color, graphic language and motion principles.
Designed the responsive website experience and key marketing pages.
Built the site in Webflow Enterprise with reusable components and CMS structure.
Created motion and front-end interactions for the website.
Collaborated with marketing, product and leadership to keep the system consistent.
Challenge
Great product, fragmented story.
Spekit had outgrown its identity. The new system needed to distinguish the brand, explain the product clearly and work across the website and campaigns.
Key Decisions
Build the identity and website as one system.
Redesigned the logo and supporting visual language.
Defined rules for typography, color, imagery and layout.
Applied the identity to responsive web components and page patterns.
Used motion to help explain the product while keeping the content readable.
Implemented the identity and page system in Webflow Enterprise.
Outcome
A new identity and Webflow website.
The work included a new identity, a redesigned Webflow site, reusable components and motion for marketing and product content.
More Work
FAQ
What kind of role are you looking for?
Do you still work hands-on?
What teams have you led?
How do you work with product, content and development?
Do you focus on brand, product or web?
How do you use AI in your design process?
Where are you based?